The brand idenentity of DAEWON SANUP which leap forward as a Global Smart Mobility Seat Specialist
Coporate Identity
DAEWON SANUP’s C.I consists of a symbol mark and logotype and plays a key role in conveying the visual identity of DAEWON SANUP internally and externally. It is important to maintain consistency of shape and color when using C.I. It must be applied to all media using the provided data, and any arbitrary transformation is not applied.
Minimum Size
Minimum usable size. Do not use less than the specified size.
Clear Space
This is an area to protect the image of C.I. Do not use complex images inside clearspace.
Color Usage
For the color of the C.I and applied name, the designated brand exclusive color must be used for consistency of the brand image. It can be expressed with embossing or metal Foil Print or press to express a luxurious image at events and promotions.
Incorrect Usage
Prohibited to apply colors not specified in C.I.
Prohibited to arbitrarily change the proportions of the symbol mark and logotype.
Arbitrary inclination of the symbol mark or logotype is prohibited.
Prohibited to apply any effect to the symbol mark.
Borders should not be applied to C.I.
Forbidden to arbitrarily adjust the gap between the C.I and the logotype.
Forbidden to partially omit of C.I.
Forbidden to apply other colors to parts of C.I.
Forbidden to use an unspecified background color, and it is prohibited to use it when the clarity cannot be secured by applying it to a complex background image.